Organisations reaping benefits from diverse use of Cloud: Report

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Bangalore: A new report from Accenture has identified a select group of organizations that treat cloud as a new operating model to continuously reinvent their businesses using innovative, multi-cloud capabilities — across public, private and edge — realize greater business value, well beyond cost savings.

Based on a survey of nearly 4,000 C-suite executives at both private- and public-sector organizations globally, the report,titled “Ever-ready for Every Opportunity: How to Unleash Competitiveness on the Cloud Continuum,” explains why looking at cloud as a one-time migration to a static destination — essentially as a cheaper, more-efficient data center — is limiting.

In fact, a narrow focus on cost savings can actually put organizations at a competitive disadvantage compared to those using cloud more strategically across its many dynamic forms, including public, private and edge.

“Most organizations today deploy some mix of public, private and edge clouds, with little integration between them,” global lead of Accenture Cloud First Karthik Narain said.

 “As a result, innovation, data and best practices achieved in one part of the organization aren’t benefitting others — thereby impeding value realization. However, a small percentage of organizations are positioning themselves to reap the greatest value from the cloud by viewing cloud as a continuum of technologies that spans different locations and types of ownership, dynamically supported by cloud-first 5G and software-defined networks to support the ever-changing needs of their business,”  he added.

The report reveals that while organizations plan to migrate more than two-thirds of their workloads to cloud, on average, over the next three to five years, only half are using the full potential of cloud in its various forms to transform their day-to-day business operations, carry out knowledge work and modernize applications to meet business needs.

Accenture defines the organizations leading the way in cloud as “Continuum Competitors.” These organizations — about 12-15 percent of respondents, depending on region — stand out by extending the experience they gained from public cloud to their private data centers and edge locations to transform daily business operations.

As a result, they achieve substantial gains from their continued cloud engagement and outperform competitors.Continuum Competitors are also much better positioned to withstand future shocks, according to the research.

By studying Continuum Competitors’ use of cloud, Accenture has identified four winning cloud approaches applicable to any organization:

  1. An organization must first develop a strategy with a vision that clearly states the core values and future aspirations, identifies competitive vulnerabilities and classifies capabilities relative to where the company is today and its future aspirations. They must develop these strategies by taking into account the constant evolution of cloud capabilities across the continuum.
  • Organizations need to couple technology adoption with practices that bring discipline and help change non-technology areas at the pace of computational improvements. Agility is the most critical mindset to being a Continuum Competitor; it infuses cloud-first apps, talent transformation, information technology experimentation and compute awareness, among other areas.  
  • Continuum Competitors prioritize their investments in one area: experience. They use a combination of human-centered design and cloud-based technologies such as edge computing to rethink experience to push it closer to where their customers, partners and employees engage. This is done by driving the experience mindset throughout the organization, including products and services, employee experience and delivery models.
  • Leadership needs to establish business objectives, set appropriate risk levels and promote a culture of agility and growth. Organizations must also recognize the “all-hands” nature of the challenge: everyone across the organization needs to be informed of the cloud’s ever-improving potential and best practices.

Accenture’s “Ever-ready for Every Opportunity: How to Unleash Competitiveness on the Cloud Continuum” research arrives at a time when organizations have been forced by the pandemic to provide their customers with unique experiences and serve them in new and virtual ways. Prior research from Accenturefound that companies that scaled technology innovation during COVID-19 are growing revenue five times faster than lagging adopters of technology innovation.

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