Virgin group set to launch new loyality programme

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The Virgin Group and Virgin Atlantic have announced launch of a new Virgin-wide loyalty programme, with unique and differentiated reward opportunities, to reward customer loyalty across Virgin branded companies.

This new loyalty programme will offer members the chance to earn and spend ‘miles’, the currency of Virgin Atlantic’s
frequent flyer programme, across a range of products and services.

A new company, Virgin Group Loyalty Company (VGLC), will be established to own and manage this exciting Virgin loyalty programme.

Virgin Red, an existing loyalty start-up within the Virgin Group, will also be integrated into the group-wide loyalty programme.

VGLC will launch in 2019 and will be owned by Virgin Group and Delta Air Lines.

Flying Club will continue as the frequent flyer programme for Virgin Atlantic’s customers and will continue to use miles as its currency.

Flying Club members will continue to earn Tier Points and earn and spend miles across Virgin Atlantic, Delta and a range of airline and other partners as they do today.

In the future Flying Club members can look forward to an expanded range of valuable ways to earn and spend miles that will be powered by the new Virgin loyalty programme, a company statement said.

Andrew Swaffield has been appointed as CEO to lead VGLC. Andrew was previously Chief Executive of Avios and oversaw its creation, and most recently was CEO of the Monarch group. Prior to that he spent 17 years with British Airways and 10 years with Thomas Cook.
 
Virgin is one of the most admired brands in the UK and across the world, serving 53 million customers each year across 60 companies.

SG Bureau

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