Vedanta launches the “# SesaForGreenerGood” campaign

  • The campaign highlights Sesa Goa Iron Ore Business’s significant biodiversity conservation and systematic mine reclamation measures.
  •  The campaign will also highlight the company’s ESG vision and raise awareness among stakeholders about environmentally friendly and sustainable practices.

New Delhi/Goa: To commemorate the International Day of Biological Diversity and World Environment Day, Vedanta’s Iron Ore Business launched the #SesaForGreenerGood campaign, which highlights unique Biodiversity conservation and systematic Mine reclamation measures across all business units.

The campaign began with a teaser to provide a brief overview of the campaign via social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.

The campaign will also emphasise ESG initiatives and will be aimed at mobilising stakeholders to contribute even more to the adoption of robust sustainable industry practices.

The campaign will highlight the company’s trend-setting Green Model, which includes various sustainability initiatives such as Afforestation, Pisciculture Project, Nakshatra Garden, Charak Vatika, spice plantation, Butterfly Park, Bamboo Setum, Bamboo Pavillion, Sesa Technical School, Sesa Football Academy, implemented by Sesa Goa Iron Ore business, and will raise awareness about the replication of similar initiatives for biodiversity conservation and sustainability.

Vedanta CEO (Iron Ore Business) Sujal Shah said, “At Vedanta, we remain committed to the triple bottom line of ‘People, Planet, and Prosperity to create a sustainable future for communities with the utmost focus on operations with the ‘zero-harm, zero waste, and zero discharge’. This will be accomplished by sharing success stories, testimonials, and the methodology behind these projects in order to highlight Sesa Goa Iron Ore Business’s committed efforts to establish new industry trends. 

Mr Shah said “Our unique mine reclamation and biodiversity conservation measures are testimony to our conviction that it is possible to create a sustainable industry model focused on the well-being of communities and to ‘build a shared future for all life’, which is the theme of International Biodiversity Day this year. The objective of the ‘# SesaForGreenerGood’ campaign is to showcase our tremendous efforts toward sustainable mining and reaffirm our commitment to further adoption of innovative green technologies and practices to create higher benchmarks for the industry. “

The company has planted more than 7.5 million saplings in the reclaimed mine. The company introduced several focused initiatives to increase bird and butterfly activity in the area.

The reclaimed mine boasts of two well-planned gardens, namely the Nakshatra garden and the medicinal garden. These gardens have been developed with the aim of spreading awareness amongst the communities and school students about medicinal plants growing in their surroundings and their numerous benefits.

Sesa Technical School, built on the reclaimed Sanquelim mine, aims to impart training skills, develop technical knowledge, and train local youth in employment-oriented fields, enhancing their chances of securing jobs in industries or assisting in self-employment. Sesa Football Academy, which is also constructed on the reclaimed mine, offers a fully sponsored residential course of four years.


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