New Delhi: German Tourism will try to promote and highlight the spirit of art and craft movement through a dedicated theme campaign ‘100 years of Bauhaus’ in international markets.
German National Tourist Office (GNTO) in India plans to prop up Bauhaus campaign to its more popular and effective ‘German Summer Cities’ marketing campaign.
“Bauhaus is a very niche theme for India. Therefore, for the
mass market we will continue to focus upon ‘German Summer Cities’ campaign,” said GNTO Director for India Romit Theophilus told a press meet on Tuesday.
Talking about the historical connection between Bauhaus Art School and India, Theophilus said that it was in India that the Bauhaus was travelled for first overseas exhibition in 1922, on the invitation of Rabindranath Tagore, after the school got established in 1919 at Weimar.
Giving the number of Indian overnights into Germany, Theophilus said that Germany received 0.922 million Indian overnight travellers in 2018, an increase of 8.1% over 2017. GNTO expects positive growth to continue through 2019. The target is to achieve 2 million overnights from India in the next 10 years, he said.
Addressing the media, Jasper Wieck, Deputy Head of Mission, Germany spoke about the historic linkages between India and Germany. There is a lot of Bauhaus architecture across Indian cities including Delhi, Chandigarh, etc.
He said that there has always been mutual curiosity, respect and affection between the two people and that is reflected in the growing travel numbers.
The number of Indian students enrolling in German Universities has been growing and Indians constitute the second largest workforce in Germany outside of the European Union.