Follow 5Cs for effective communication: I&B minister to IIS cadres

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The Secretary, Ministry of Information and Broadcasting, Shri Apurva Chandra addressing at the 3rd Annual Conference of IIS Officers, in New Delhi on July 16, 2022.

Information and Broadcasting Minister Anurag Singh Thakur has stressed the Mantra for Effective Communication to guide government communication for India in 2047. 

At the opening ceremony of the 3rd Annual Indian Information Service Officers Conference in Vigyan Bhawan in New Delhi today, the Minister gave the mantra of effective communication in the form of five Cs. These are: citizen-centric and compassionate leadership; co-creation with target audiences; collaboration; contemplation; and continuous capacity enhancement. 

He said that this would be very important for future communication campaigns. He added that coordination with the state governments will help to extend the benefits of various schemes of the central government to people in remote and far-flung areas of the country.  He stressed the Mantra for Effective Communication to guide government communication for India in 2047.

At the opening ceremony of the 3rd Annual Indian Information Service Officers Conference in Vigyan Bhawan in New Delhi today, the Minister gave the mantra of effective communication in the form of five Cs. These are: citizen-centric and compassionate leadership; co-creation with target audiences; collaboration; contemplation; and continuous capacity enhancement.

He said that this would be very important for future communication campaigns. He added that coordination with the state governments will help to extend the benefits of various schemes of the central government to people in remote and far-flung areas of the country. 

The Minister encouraged participants to continue learning and upskilling themselves while praising the role of IIS officers in disseminating relevant and accessible information to the poor and needy.

Speaking on the occasion, Secretary of Information and Broadcasting Apurva Chandra said, during the COVID-19 pandemic, the communication strategy was successful in instilling belief in the government.

He said that more and more communication is being transmitted through social media with the spread of mobile technology. He said beneficiary sound bites of government schemes should be shared on social media.

The IIS conference is a platform for government communicators to discuss, deliberate, and decide on a way forward to improve effective communication in the future.

On the occasion, Principal Director General of Press Information Bureau Jaideep Bhatnagar, Principal Director General (News) of All India Radio N. Vendudhar Reddy, Principal Director General of Central Bureau of Communication Satyendra Prakash, Chief Executive Officer of Prasar Bhartari and Director General (Doordarshan) Mayank Agarwal, senior IIS officers and other officials from various media wings of the Ministry were present on the occasion.

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