First conversational buyer app introduced on govt’s ONDC network

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New Delhi: Gupshup, an indigenous conversational engagement platform, launched India’s first conversational buyer app on Wednesday via the government-run Open Network for Digital Commerce.

Buyers will be able to discover, explore, and purchase products from sellers across the ONDC network using a WhatsApp-based conversational UI, eliminating the need to download any additional smartphone applications.

“Gupshup’s Buyer App on ONDC connects consumers across the country to a vast commerce network that can be used quickly and conveniently in any language. “This will truly transform digital commerce on a population scale in India,” Beerud Sheth, CEO of Gupshup, said.

The Buyer App is currently in development and will initially have limited access. It allows.

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