Digital directory of beauty trade to come out next year

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New Delhi: Top Italian beauty product companies will be on display at the 53rd edition of Cosmoprof Worldwide Bologna, a leading international trade show for the entire beauty industry, to be held in Bologna, Italy, from 18–22 March, 2021.

A digital directory with information about all the participating companies is being launched as a precursor to the main event. The directory, called ‘Beauty Made in Italy’, has details of 800 Italian companies, 1500 Italian brands and more than 3500 beauty products across all the main cosmetic sectors: perfumery and cosmetics; beauty salon and spa; hair, nail and accessories; natural and organic; and aesthetic medicine.

The CoViD pandemic has changed the way business is being done all over the world. In the post CoViD world, the emphasis will be more on partnerships through virtual channels. The traditional notion of brick and mortar entities where goods are typically sold across the counter and partnerships fostered through physical meetings, will undergo a radical change.

At a time like this, the ‘Beauty Made in Italy’ digital directory is the answer to the prayers of the Indian cosmetic industry. This free digital tool will help Indian companies discover the latest trends and products in the beauty industry, and form partnerships with their Italian counterparts. It offers a wide range of business opportunities with Italian companies who are eager to expand their horizons and engage with new partners across cultures and across the seas.

Italian companies want very much to engage with young, upwardly mobile Indians whose aspiration to reach new heights is very impressive,”  Trade Commissioner in Mumbai Office Fabrizio Giustarini  said .”We hope that this digital directory will be the first step in that direction.”

Italy is recognized as a world leader in beauty products. It produces 60 percent of the world’s cosmetics. Italian cosmetic products are recognized throughout the world for their quality, innovation and excellence. Some of the world’s finest skin care and beauty products come from Italy. More important, top quality brands are priced very reasonably. ‘Made in Italy’ beauty products are synonymous with technology, creativity and quality.

Apart from business houses, ‘Beauty Made in Italy’ will also be relevant for influencers, lifestyle bloggers, cosmetic industry experts, and anyone who has keen interest in the beauty industry.

Cosmoprof Worldwide Bologna will be preceded by WeCosmoprof, a digital event dedicated to the beauty sector, from 5–18 October 2020. WeCosmoprof will offer a digital tool to companies and global buyers using the latest AI technologies, and providing a virtual platform for buyers and sellers.

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