Crain Communications acquires Mercom Capital’s digital health biz

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New Delhi : Crain Communications, the parent company of Modern Healthcare has announced the acquisition of Mercom Capital Group’s Digital Health Business, a leading source of digital healthcare financial data and research.

The acquisition includes all of Mercom’s Digital Health research assets, including its funding and merger and acquisition (M&A) reports and subscriptions, databases, newsletters and other related assets.

These assets complement Modern Healthcare’s data and digital health products and services, including websites, e-newsletters, mobile products, interactive databases and research solutions to provide a powerful and all-encompassing digital health portfolio.

“For over 45 years, Modern Healthcare has been the trusted voice of healthcare business news and insights. This strategic acquisition will allow Modern Healthcare to enhance our data portfolio, strengthen our value proposition and further empower healthcare leaders to succeed,” said KC Crain, president and CEO of Crain Communications.

“The addition of Mercom Capital’s datasets, product and services will enable Modern Healthcare to expand within the digital health space, reaching more sectors interested in the business of healthcare, including venture capital and digital health executives as they look to grow within the industry,” he added.

“We are excited to expand our digital health portfolio to include much-needed insight and information specific to this rapidly expanding vertical,” said Fawn Lopez, publisher of Modern Healthcare.

“Our combined offerings will inform and connect the entire digital health ecosystem, enabling improved patient care, a greater understanding of regulatory and funding decisions relative to digital health technologies and in-depth analysis of investment trends and opportunities,” she further said.

Since 2020, digital health industry growth has been further spurred by the COVID-19 pandemic resulting in a significant inflow of funding in areas such as telemedicine, data analytics, clinical decision support, m-health apps and others.

Since 2010, Digital Health companies have received almost $80 billion in VC funding in nearly 6,000 deals and over $26 billion in debt and public market financing, bringing cumulative investments into the sector to over $100 billion, according to Mercom’s Digital Health Funding and M&A database.

Raj Prabhu, CEO of Mercom Capital Group, said the company has been focused on the digital health space since its inception and was one of the first companies to begin tracking financial activity with proprietary methodology.

“With our in-depth data and analysis, we identify shifting trends in the industry and help companies make sound strategic decisions for new market entry and when identifying potential technologies, investors or M&A candidates,” Prabhu said.

“Modern Healthcare’s incredible media platform, combined with Mercom’s Digital Health data and analytics, will create a powerful digital health research tool with unique content that can help companies and investors navigate trends in a market that is witnessing spectacular growth,” he further said.

Under its own brand, Modern Healthcare will continue to publish Digital Health’s funding and M&A reports, as well as digital health-specific newsletters.

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