Bengaluru: You Look Great (YLG), a leading chain of beauty salons in India, today announced the appointment of Capillary Technologies as its technology partner. This partnership will play a key role in driving YLG’s customer retention and devising its acquisition strategy in existing and new markets including North India and Middle East.
With over 61 stores across the country and a successful streak in offering premium homecare services in South India, the brand aims at augmenting its reach and offering personalised service to its consumers.
By leveraging Capillary’s AI Powered Campaign Personalisation Engine, YLG has witnessed a steady 7.2 per cent growth in its revenue in the pilot phase of the partnership. Capillary’s platform will equip YLG build a strong customer relationship management (CRM), loyalty programmes and analytics across various touch points.
With so many ways to reach your consumer today, it’s difficult to know the best way to communicate with them. Our campaign personalisation engine has been a great asset to brands and we are confident this will drive efficiency and profitability for YLG.”
With AI powered campaign personalisation and machine learning algorithms, YLG is able to boost and personalise its communication and marketing campaign, resulting in a record response rate from the customers as compared to traditional marketing.
The technology tracks customer behaviour and segments based on the preferred service be it at home or salon, their response to the campaign and then suggest a product or service accordingly with the time slot in which it needs to be marketed.
Speaking on this partnership, Rahul Bhalchandra, Co-founder of YLG said, “This partnership enables us to reach out to our customers across touch points and garner their inputs for bettering our premium home and salon services. The detailed customer analysis that we get through Capillary’s AI powered solutions helps us understand preferences and thereby design new, innovative solutions and services for our customers.”
Adding to this, Ganesh, COO, Capillary Technologies said, “YLG is one of the most trusted health and wellness brand that we have collaborated with. We are very glad that our solutions are helping them understand their customers’ preferences and build campaigns based on their needs and demands.
Founded in 2008, by two IIT graduates, Rahul Bhalchandra and Vaijayanti Bhalchandra, YLG is South India’s No.1 Company owned Salon Chain offering both Salon and Home services, with over 61 salons spread across Bengaluru, Chennai and Hyderabad.
YLG has consistently introduced latest beauty and hair trends to the Indian Salon Industry with many firsts – The ELT facials, the Light Therapy Hair treatments and Brightening wax among others. It was the first in India to launch premium new gen painless waxing with wax cartridges.
Niwedita for SG