Boldfit is the emerging brand of the year


New Delhi: Boldfit, a digital-first company, specializing in health and fitness products has won the prestigious award “Emerging Brand of the Year” at the Amazon Smbhav Summit 2021, India. During the virtual conclave Boldfit Founder Pallav Bihani was felicitated by Airtel Chairman Sunil Bharti Mittal.

Boldfit’s strategy of going digital and following a D2C approach has helped it maintain a lean business model and reach customers across the country. Boldfit has conceptualized its broad range of products to make health supplements affordable to people in India.

BOLDFIT’S success can be attributed to the Internet boom, where they used digital tools to better understand their consumers and emerged victoriously.

Boldfit Founder Pallav Bihani

Bihani shares, “The digital space has allowed us to understand market gaps where consumer needs are not being met. The Boldfit purpose has always been to create meaningful products and the internet allows us to do that in the most efficient way possible. Whether it’s understanding our audience and their pain points or optimising our products for the best results, consumer experience has been central to what we do. Unlike a traditional distribution business model, the online only approach has been a boon in our success.

Explaining the scale, they have achieved, he says, “A decade ago, achieving such great scale would have been unimaginable. Today, we see at least one product being delivered, every 40 seconds. We serve a vast audience base; spread across the country- All this, without investing millions in marketing and distribution.”

The demand and consumption of health and wellness products has grown significantly. Bihani observes that the people are now more aware and conscious about investing in their health and fitness. “As the demand grows, we foresee that this is only going to increase in the near future. We have ourselves grown 10X since 2019,” he adds.“The future of Boldfit looks Bold.”

The Second Edition of the Amazon Smbhav Summit, a 4-day virtual event to motivate celebrated startups, SMBs, and innovators across sectors. The Summit commenced with the key note address by Manish Tiwary, Vice President of Amazon India. This was followed by insights from eminent speakers such as Amit Agarwal (Global GSP & Head of Amazon India), Indra Nooyi (Former chairperson and CEO of PepsiCo) and Sunil Mittal (Chairman of Airtel) among others. They addressed the audience on leveraging technology and unlocking infinite possibilities for an AtmaNirbhar Bharat. 

Amazon Smbhav Awards involved a range of categories of nominations which reflected significant development pillars on SMB digitization contributing to a Digital India. It recognized the ones who have fuelled a self-reliant India by delegating small businesses. 


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