All India Radio Setting new standards in Social Media world

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Once considered obsolete, All India Radio News has, of late, emerged as the most reliable, authentic source of news; thanks to enterprising, enthusiastic and young professionals commanding the news room operations and a vibrant social media team churning out essentials round the clock writes JS Sanjeev.

Facebook recently conducted a survey in which it revealed the top-ranked Facebook pages of government bodies, ministries and political parties in India. The data period of the survey is from the period of 01st Jan 2017 to 31 December 2017. The ranking is based on total interactions including reactions, shares and comments for 2017.

The survey finds out,AIR has emerged as the most popular Facebook page amongst public service broadcasters on Facebook followed by DD News and Doordarshan National.

The Facebook followers have given thumbs up to the credible, authentic, and reliable news broadcast by All India Radio News, by continuously following All India radio News Facebook Page and have made it one the most favoured news organizations among its peers.

In a landmark achievement, All India Radio News Facebook Page has crossed three Million Likes which is a record. The Facebook page All India radio News was started in the year 2012.

The Facebook insight data shows that AIR’s News Service Division (NSD) is reaching almost 10 million people in terms of posts on an average per day across the length and breadth of the country including the overseas diaspora.

Noticeable fact is that News Service Division of All India Radio has not resorted to any additional or paid source for promoting its social media platforms. The entire growth of All India Radio News Facebook Page has been organic in nature.

AIR News Likes are not only from India but a huge chunk of followers are from countries like Nepal, Pakistan, Saudi Arabia, Bangladesh, Malaysia, USA, UK and Singapore etc. Among the Indian cities, not only the urban, metro users but people from Srinagar, Bhopal, Jaipur, Patna, Indore, Kanpur, Surat, Coimbatore, Dehradun, etc are also following AIR News.

AIR News live tweeting of events like Pradhan Mantri Jan Dhan Yojna and Mann Ki Baat have received appreciation from its Social Media followers worldwide. This has helped in creating its unique brand recognition in the global media and embraces a chance to adopt makeover from contemporary forum of medium to digitized.

AIR also recognizes itself as the pioneer in commencing the new form of Social Media trends which in a broad sense is termed as Social Media Live Reporting as well. This onset of Live Social Media Reporting has brought us closer to audiences of all age groups.

Due to heterogeneous followership of over 1.91Million members on Twitter alone, AIR can stand testimony to itself as the catalyst in setting new standards in the Social Media world.

Due to this reason, AIR News has been followed by high-ranking officers, Government Organizations, big Media magnets, politicians and celebrities. Prime Minister Shri Narendra Modi, Home Minister Shri Rajnath Singh, Editors of various Media Groups, and many prominent personalities from diverse area are regular followers of AIR News Twitter.

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